Article Marketing

Article Marketing Offers Many Benefits

Article marketing is an essential element that can and should be used in your efforts to earn money blogging.  What is article marketing and why is article marketing effective?  Read on

Writing and distributing articles on the internet is a very powerful and free method of advertising to generate income from your blog. Article marketing is a marketing technique of posting keyword-focused articles on article submission sites that then syndicate your blogging content. The primary reason that this is an important blogging promotion technique is because some of these sites have a significant reader following that will potentially generate visitors to your blog.

The majority of these article syndication sites, or "Article Marketing" sites not only allow you to post your content for free, but once published  your content also becomes available for all to see - and potentially reuse. When this is done properly, the articles you post on article marketing sites can then become "link bait" for other blogs in which you may be linking to.

Some article marketing sites will allow you to include HTML backlinks in your articles as well. You can then link your keyword phrase to the page on your other blog or website in which you are trying to get ranked for that keyword. On the other hand, although some article syndication sites won't allow these HTML backlinks, they do have "resource boxes and have no problem with you including links in your resource box, thereby adding important one-way backlinks to your website.

Article marketing sites also typically allow readers to conditionally include your article on their site. Conditions generally include the requirement that whoever reuses your article, that user must cite you as the author and retain any links that are contained in the article. As you might imagine, this provides additional opportunities to increase your site traffic and get the buzz out about your article.

Building your list of article marketing sites and adding prospects to your blogging visitors with article submissions is the hottest sales lead generation trend on the internet today. However, the article marketing  is probably one of the most boring and tedious tasks to implement in all marketing techniques.  It takes a lot of time to sit down and write a well-thought, key-word enriched article that contains not only relevant content, but a substantial amount of content; generally 500-1,000 words. That is why many authors and internet marketing experts choose to outsource their article marketing efforts by having professional writers create the content that is needed.